Three SEO Myths Proven Wrong

Many people have mistaken ideas about search engines, and there are several reasons for this. But the biggest reason why people, especially marketers don't understand them well is because of the changing rules. The search engines are forced to frequently change their tactics so that they can better fight spam. This has fostered many myths about how search engines rank and index sites, among other things. If you want to succeed with SEO, it's crucial to be able to tell myth from reality. We will now expose some of these commonly repeated myths.

One myth is to use a header tag on your site but this does not affect your search ranking. Even though many people know that the keywords in the H tags don't do anything to increase your rankings, they still continue to believe in the myth.

By running a few tests, you can test out this myth for yourself. Your site does not need to use header tags except when used as part of your page design or content management system. But if it doesn't help in any major way, ignore using these tags. Another SEO fallacy that many people believe without question is that it is vital they have a Google Sitemap. The Sitemap is merely one of the wide variety of tools Google puts at the disposal of webmasters. If you design your site correctly and make it friendly to search engines, you will not need a Google Sitemap at all. It definitely doesn't cause any harm to your site and may help you get indexed quicker, but that's about it. It will not influence your SERP ranking or have any effect on other SEO components.

The belief that your site will get the ban hammer if you buy incoming links from other relevant websites is also a big story and nothing more. Google doesn't want you buying links, to be honest, and if they knew you paid for the links they would not count because they don't want you trying to artificially influence the rank of your site, but they often aren't aware of the fact. Even if they discover that these are paid links, they would simply ignore the existence of the links. It doesn't make sense for them to ban a site completely just because it advertised its link on other websites. What more info you must keep in mind is that the same link building rules apply even when you are buying links. So, make sure that your links always come from relevant sites, whether you are buying them or building them organically.

Once you have sorted through the myths, there are practices for search engine optimization that you can implement on your site. As search engines change their way of looking at sites, you need to adjust your site content - this is the only real way to optimize your search ranking.

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